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Newsletter March 2009 |
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INNOVATIVE MARKETING SOLUTIONS FOR THE AUSTRALIAN WINE INDUSTRY |
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When times are tough...
Vintage 09 is well and truly upon us. The heat and the lack of water have certainly taken their toll on many vineyards. The great oversupply within the industry may well be given a shake-up. I don't believe that the decline in volume from this year will be the fix that the industry needs, but as much as it will hurt, it may help. With these tough times it is still extremely important to have a marketing plan in place. This should cover all the usual issues such as product, price, place, promotion and proposition. Evidence suggests that consumers still drink a similar amount of wine during recessionary times, however they tend to spend less. So keep this in mind with your planning. How is your brand going to retain its value proposition in the mind of these consumers? Are you maintaining your public relations program? Are you using modern media (using conversational marketing) to drive your brand proposition and communications (e.g. using podcasts, twitter, facebook or wine2.0). The days of relying on only the wine media to tell your story are coming to an end. Why don't you twitter your vintage? Cheers,  Australian Wine Trade Bushfire RaffleWell done to all those winemakers who generously donated wines to the above appeal. Many people have already donated money, however if you can find a few more dollars, please consider this raffle. - Tickets are $25 each More information, and ticket purchases can be found here. WineLinkUp: The Wine Industry Bushfire ExchangeThis is an initiative of the Winemakers' Federation of Australia and the Victorian Wine Industry Association. It is a business to business web portal that works by linking wineries, grapegrowers and industry suppliers to faciliate the exchange of generously donated products and services for those affected by the Victorian bushfires. http://www.wfa.org.au/winelinkup/index.php Central Western Daily Cellar Press
We are continuing to get favourable feedback about the Central Western Daily's Cellar Press wine column. Our first column was in September 2005! If you would like you wines included in these tastings, please send samples to David Cumming, 307 Anson Street, Orange NSW 2800. New wines and new releases are always welcome. Click here to see previous reviews.
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Dates to RememberThere are a few events and tastings coming up over the next couple of months. If you need any further information, please contact us
Qantas 'The Australian Way' Magazine
_____________________ Trophy to Orange region winemaker: Congratulations to Angullong for their win at the Sydney Royal Wine Show recently. A fabulous result! more... _____________________ Wine Tastings & Merchandising: Ice buckets, tasting cups, table, spittoons, etc are included in the hourly rate. Currently working in Sydney, however will be in Bathurst on 20th and 22nd March if you are interested. _____________________ CWD Wine ReviewsSamples are always welcome for review in the Central Western Daily. Please feel free to drop samples off and have a chat, or send them to 307 Anson Street (PO Box 1833) Orange NSW 2800.Pass it onWant your own Email Newsletter? |
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