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Newsletter June 2009

INNOVATIVE MARKETING SOLUTIONS FOR THE AUSTRALIAN WINE INDUSTRY

GENERATION WHY?

One of the big topics in the wine industry these days is how do we increase consumption of wine within the 'Generation Y'?

The first question is 'Who are these people?' According to 'McCrindle Research' Generation Y comprise 21% of the Australian population. They were born between 1980 and 1994. They make up 18% of the workforce, and by 2020 they will be 35% of the workforce.

These consumers are marketing savvy and don't like being sold to. They prefer to find out about new products by word of mouth, and much of this comes from some form of social media (such as Facebook and Twitter). However, it's no use setting up identities on these websites and hoping Gen Y comes to you. You need to interact with them - develop a conversation and relationship - and learn from what they tell you about your own brand.

According to Marketingmag.com.au 4.8 millon Australian's are using Facebook. This doesn't make it the be all and end all of your marketing, but it must form part of your marketing mix. It may only be a fad, but its one that demands attention.

Here is a link to a presentation given by Wine Intelligence at the 2009 LIWF on reaching this next generation of wine drinkers which makes some pertinent comments.

To see what's happening out there, check out these sites:
www.linkedin.com
www.facebook.com
www.twitter.com
www.blogger.com

Wine Library TV

"the press have made all the great wines."

Gary Vaynerchuk, Wine Library TV, Episode #684

Orange & Cowra in the spotlight

Another great endorsement for the Orange and Cowra regions. 

2008 Printhie Chardonnay: Wine of the Week "...A lingering subtle finish signs off on one of the best-value chardonnays around today."
Ralph Kyte-Powell, The Age, 26 May 2009 (204,200 readership)   Click here to see the full article.

The Seeds of Success: "Winemaking family makes its mark in the Cowra community over 50 years"
Click here to read the full article by Winsor Dobbin

Contact us on 0414 736 342 if you want help with your public relations strategy.

Tasmania Unbottled 2009

Interested in seeing some cool climate Sparklings, Pinot Noirs, Sauvignon Blanc and Rieslings from one of Australia's coolest regions.

Tasmania Unbottled 2009 (August 2009) showcases these Tasmanian wines with tastings and masterclasses in Melbourne, Sydney and Brisbane.

Click here for more details.